VIDEO: Cindy Gallop on “How we need to redesign our business”

Every day we’re featuring one of your favourite talks from this year’s event as part of our Summit Speaker Series. With over 300 speakers to choose from there’ll be wide range of topics covered, with in-depth insight from our incredible array of experts.

Today we bring you Cindy Gallop, founder & CEO of IfWeRanTheWorld and founder of MakeLoveNotPorn, on the new data-informed creativity, action branding, and more. You can watch over all the talks from the Summit here, and apply for a 2-for-1 voucher for 2014 here.

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Cindy Gallop

Cindy started up Bartle Bogle Hegarty New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder of IfWeRanTheWorld marketing software (and Harvard Business School case study) that enables co-action programs for brands and consumers that result in Action Branding: ‘Feel it, do it, be it’. She also founded MakeLoveNotPorn and recently launched in beta: ‘Pro-sex. Pro-porn. Pro-knowing the difference’. She speaks at conferences around the world and consults, describing her consultancy approach as ‘I like to blow shit up. I am the Michael Bay of business.’ You can read Cindy’s blogpost for Web Summit here: ‘Sex and the Web Summit’ (Cindy Gallop).

Cindy gallop

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