Every day we’re featuring one of your favourite talks from this year’s event as part of our new Summit Speaker Series. With over 300 speakers to choose from there’ll be an outstanding range of topics covered, with in-depth insight from the experts.
Today, we’re bringing you Baratunde Thurston’s talk ‘Marketing Doesn’t Have to Suck’, straight from the Digital Marketing Stage. You can watch all of our talks from The Summit here. If you like what you see, you can apply for a 2-for-1 voucher or enter our competition to win 2 FREE tickets for 2014 & flights to Dublin.
Baratunde Thurston is the CEO, co-founder, and hashtagger-in-chief of Cultivated Wit. He wrote the New York Times bestseller How To Be Black and served for five years as director of digital for the satirical news outlet, The Onion. You can read Baratunde’s recent interview with the Summit here.
Often, a great way to think about any organisation is, “What’s the character that you’re writing for?” Then a lot of other answers follow pretty naturally from that. – Baratunde Thurston