T-2 Weeks: Exhibiting 101

Posted October 22, 2015. By Claire Petersen

Make connections that could change your life. Download the Web Summit app.

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Like all startup events, Web Summit is what you make of it. With this in mind, we’ve come up with a few exhibiting tips to make your Web Summit experience the best possible…

Pitch Deck

To make an impact, you’ll want to have a pitch deck prepared. A strong pitch deck running at your stand is a great way to capture the attention of passersby. Remember:

  • Your verbal pitch isn’t complete until you can sum up what your company does in 30 seconds. If you can nail the elevator pitch you’re good to go.
  • Have online and offline versions of all your presentation materials at the ready.
  • Know your audience. You should have a different pitch prepared for investors, partners, customers and potential hires. Think about each potential audience. What is important to them? Prepare separate decks tailored for each audience.

Web Summit App

Web Summit’s app gives you a chance to connect and network with people of interest at the event. Make sure to try out the recommender system, which uses data to link you with the people that are most important for you.

Social Media

First, ensure that your website and social media accounts are up to date, including Crunchbase. Do your research to find common ground for smart, effective outreach.

Next, promote yourself! Share photos and stories from your stand, using #WebSummit in your content. This will spark people’s interest and attract people to your stand.

Event Collateral

To have an impressive stand you’re going to need collateral. First, the basics: remember to bring leaflets and business cards. Make sure to maximise brand awareness by wearing branded clothing and prominently displaying your logo all around your stand. Now, the fun stuff: company swag! Whether it’s branded sweets or branded office supplies, people love free stuff.

With your deck memorised, tweets scheduled and Web Summit app in hand, you’re ready to rock it. Good luck!

For the best Web Summit experience, make sure to download the Web Summit app.

 

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