PITCH Perfect: Coca-Cola and Web Summit join forces

Want to pitch at Europe’s largest tech conference? Now is your chance. Apply for PITCH here.


A new brand, lots of happy Coca-Cola bottles and even more eager startups, it’s been good news on all fronts for PITCH at Web Summit this week. Where better to start then a new partnership with one of the world’s most iconic companies, Coca-Cola.

With Coca-Cola’s help PITCH at Web Summit 2014 is on course to become the largest international start-up competition held annually in Europe. From humble beginnings, the 2014 competition will bring together 200 of the world’s most promising startups, pitching in front of some of the world’s top investors and media at the Web Summit in November.

Who will be judging? Well we cant tell you that just yet, but lets just say the likes of Aaron Levie, Phil Libin, Michael Birch, Kevin Rose, Shakil Khan and Jawed Karim have all judged in the past, and this years line-up is sure going to be as good.

Whats’s up for grabs at PITCH? Cash and experience prizes. Experience Prizes I hear you ask? The two winning teams will be flown to the company’s headquarters in Atlanta, Georgia, to meet with executives for strategy  sessions on their startup and will be exposed to additional capabilities and resources unique to the global scale and reach of the Coca-Cola Company.

Last year, start-ups based in more than 90 countries submitted thousands of applications for the chance to win the overall prize of $100,000. Previous PITCH winners include Import.io, a data extraction company from London,  and connected home innovators SmartThings, who won under the initiative’s former guise – ESB Spark of Genius. In fact, only last week SmartThings were acquired by Samsung for $200,000 million, and ESB Spark of Genius is back again this year looking to create similar successes among Irish startups – applications are closing soon.

SmartThings CEO Alex Hawkinson spoke highly of the value of the award to his company as it emerged from stealth mode at the event and used it as a launch, “It’s probably one of the best attended conferences in terms of depth of the audience and there’s so many hot connections you can make.”

What does Guy Wollaert, CTO and CIO at Coca-Cola have to say about this new partnership? “The world is changing all around us, and we therefore must change with the world to continue to thrive as a business. We’re already active in the global startup community through a number of business platforms but we’re always seeking new ways to continue to push the boundaries and stay at the edge of innovation. Web Summit and its PITCH competition is the best place to be in this space, and we’re excited to be a part of this year’s event.”

Want to give yourself the opportunity of a lifetime? Apply for PITCH here>>

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