Northern Lights: 16 Shining Swedish Startups

Europe’s largest tech conference is taking over Dublin this November – make sure you don’t miss out


Here they are, the Swede 16. As would be expected from a range of Scandinavian companies, many of the startups below put a lot of energy into the design of their products and services. Clicking the links and scanning the images below reveals a host of stunning websites and products. Ranging from a mobile cafe and a sports betting predictions app to job searching websites and an online photo marketplace, the Swedish contingent are making a very impressive contribution to the Startup scene at Web Summit 2014.


Pricelizer’s browser plugin monitors products you have looked at online and lets you know as soon as the price drops. No strings attached – just saving you money.

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People People are an industrial design agency that help larger organisations innovate and design with the dynamics of a small company – and they help small companies do the same to get big.



Parental.IO is a tool for parents to help their kids get the most out of smartphones and tablets. It recommends age-appropriate apps and activities tailored to the kids’ interests, while enforcing limits on device usage.

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Precisely aligns law and technology to revolutionize the handling of contracts. The Precisely framework enables smooth and integrated drafting, reviewing, signing and analysis of contracts, bringing law firms and businesses together in the process. The cost savings are significant.



Aura creates and updates user accounts on all relevant job search websites globally – ­instantly, and with the click of a button, the Aura user is exposed to thousands of suitable job opportunities. 

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If you’re collecting money for something that you’ve organised, be it a party, gift, or group excursion, Fundsurf is a handy tool that makes sure you get paid in full.



Bethall is a social sports predictions network which connects sports enthusiasts around the world, providing them with access to predictions, statistics, news and previews for upcoming sport events. [youtube id=’GyuUJoZjq1k’]


Motostat is an online service that helps users to track their vehicles’ operation and running costs. At the same time Motostat makes the vehicle operation data understanble and useful for the data owner through Business Inetlligence like statatisical algorithms. Motostat is a truly amazing solution that builds a community revolving around vehicle ownership and allows Big Data Analysis on the user gathered data.



With the aim of upgrading the economy as we know it, 2ndwavers is the team behind the project that could become one of the world’s largest e-barter platforms , created with classical e-commerce elements. 

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Erghis Technologies is creating software that allows you – the end user – to write and navigate without touching anything. By developing different “Styles” and “Stexes” (style extensions) they want to help you to not only work touch-free but to be able to bring your own style of interaction.


Wheely’s Café International

Wheely’s is a franchise business that supplies their franchisees with a specially customised bike – or what could be called a micro-cafe. It allows for a completely carbon-neutral way for people to run their own business at a location of their choosing. [youtube id=’Lta78F0llnE’]


A job search site providing more jobs than any other site in Sweden. You can search suggestions to find more positions that fit your search, you receive notifications with new jobs and you can apply to various positions by using your network. Job searching has never been easier.

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Trendlr loves fashion. With their apps for IOS and Android there is a new way for fashion-conscious people to find their perfect outfit at any time of the day or night. Combined with their tool for data analysis, Trendlr provide retailers with a unique way to predict future fashion trends and customer behaviour.



RUNE allows you to create short videos which you can then geotag and share with whomever you like. The result is a searchable map where you can see what experiences people are sharing in a particular area.

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Detectify is a SaaS based web application security-scanner that analyses the security status of your website and creates a report with the results. It is designed to be easy to use even for those with little or no previous knowledge of web security.

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PicHit.Me is a market for you as an individual or a company to upload, sell, share, request or purchase photos. Get access to a great image bank where you also can request exactly the photo you want, from anywhere on the planet, and the worldwide network of passionate PicHit.Me photographers will create it for you. You get something that’s totally original – created just for you.

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Read: Munich Startups – Nine you need to know about

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