Meagen Eisenberg is Chief Marketing Officer at MongoDB. You may know MongoDB as the next-generation database helping businesses harness the power of data. Oh, and they’ve raised over $300million in 8 rounds from 13 investors.
I chatted with Meagen ahead of her coming to Dublin and speaking to you all at Web Summit. She touched on the balance of power, female leaders as competitive differentiators against companies with more homogeneous executives and how marketers are evolving into technologists.
What has been your biggest thrill?
It sounds corny, but my biggest professional thrill is unquestionably becoming CMO at MongoDB. I’ve had an interesting career that transitioned from technical data management roles through to marketing focused positions.
Our CEO Dev often talks about how MongoDB will be one of the greatest open source companies of all time. When you get a chance to be CMO of a company with that kind of ambition, it’s exciting.
I feel strongly about women in leadership roles, particularly in technology. So it’s important to me to be part of a movement that will see more equality in the boardroom. Not only are women every bit as qualified as our male counterparts, I think female leaders are a competitive differentiator against companies with more homogeneous executives. I’m proud to be at a company that champions diversity throughout the organisation.
Can you give us a little preview of what you will discuss on stage?
I’ll be looking at what organisations should do to deliver a modern customer experience. The first step to delivering is taken in the board room: the CMO must partner with the Chief Information Officer.
Let me unpack that a little. The priority for almost every successful business is customer experience. But marketing and technology is significantly changing how customers interact with brands. We no longer live in a Mad Men world. Previously all you had to do was tell a great story, inform the consumer about your product. Now the balance of power has dramatically shifted…
What do you want to achieve in the next 12 months at MongoDB?
This year has already been huge for us. We announced a significant funding round, delivered a major release (MongoDB 3.0) and told some fantastic customer stories with companies like The Gap and Facebook.
I can’t tell you everything that’s coming, as that would ruin the surprise, but I can tell you that you’ll be seeing something new and different from us in late September…
We have another big product release coming at the end of this year: MongoDB 3.2. We’re going to release features like encryption for data at rest, heterogeneous data analysis and a new graphical interface to simplify everyday use of MongoDB.
In the past MongoDB was all about what developers could do with the database. Now we’re going to look at how to manage infrastructure, fit into the wider stack and deliver insights into the data right across the organisation. We need MongoDB to be more accessible to several types of people.
Don’t miss Meagan in person at Web Summit. Early bird ticket sales end this week.