T-10 days until Web Summit 2014 kicks off. Get your ticket now.
In our fourth hangout, in our series on How to Hack a Conference, we speak to Lisa Fleisher from the Wall Street Journal about journalists’ approach to tech conferences and how best to approach the media at Web Summit. Lisa gives tips on some of the general dos and don’ts for building a relationship with a journalist, as well as some more specific advice on how best to approach her with a pitch. Watch the video below to hear what Lisa has to say.