5 minutes with… TomTom Co-founder Corinne Vigreux

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Corinne Vigreux has saved 13 million marriages. 

That’s what she’s said, anyway. Corinne’s company TomTom has sold 77 million satnavs over the course of the last ten years, and she reckons it’s a useful arbitrator in marital travel disagreements.

The famous TomTom boxed satnav was the fastest selling tech device of all time. It sold quicker than the mobile phone.

Corinne is speaking at Web Summit, and we chatted to her ahead of her talk about TomTom, her life maxims and who she’d have round to dinner…

You’ve said that a lot of the issues facing women in business stem from a lack of confidence. Where do you get your confidence from?

I get it from getting out of my comfort zone and taking risks. I get it from realising that I can do things that I (or other people) thought I couldn’t.

When the chips are down and I doubt myself, I go to a “happy place” in my head and think of the things I have done well and try to forget about the things I have done less well.

What’s your favourite quote?

I’m afraid I have three:

  • Live as if you’ll die tomorrow. Learn as if you’ll live forever. Dance as if nobody’s watching.
  • If you are not at the table you are on the menu.
  • The people who are crazy enough to think they can change the world, are the ones who do.

These are the quotes I use the most.


TomTom is synonymous with its famous boxed satnav. How difficult is it to develop a similarly-recognised product in a crowded digital marketplace?

Like everything it is a challenge but our brand is strong and synonymous with great innovation and ease of use. This is something we can apply to our new products as well.

The key is to keep innovating and to stay one step ahead of our competitors. We’re doing both with the Action Camera with its very unique features.  We’re also doing it with the newly launched Spark Watch with its integrated music player, HR and GPS on the wrist.

It is important to stick to our core values and always remember that technology is there to help solve problems, rather than create them.

Who are you five dream dinner party guests?

Christine Lagarde, Alain de Botton, David Attenborough, Jamie Oliver and Sheryl Sandberg.


Get your ticket to hear Corinne speak at Web Summit.

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