The start of something big – 16 more amazing START companies

The most exciting new companies will be exhibiting at Web Summit 2014 – you could be there to see them reveal their latest innovations


Over the past few weeks, we’ve started to reveal the lineup for what is surely one of the most exciting elements of Web Summit – START. It’s all about gathering the most promising and disruptive startups from across the world, and this next list of 16 startups exemplifies everything the competition is about in terms of innovation and sheer potential for global impact.

One company aims to change how we read, another is mixing things up in the kitchen, while the others cover everything from business intelligence to the most iconic of children’s toys. It’s an inspiring collection overall and, after Web Summit, some of them could become true tech heavyweights.

Drop – Dublin, Ireland

Drop’s vision is to promote cooking as a joyful experience that brings people together over delicious food. Their initial product is an iPad-connected kitchen scale that works with an exclusive app to ensure home bakers consistently great results using their specially selected interactive recipes. The Drop scale is able to rescale quantities, offer substitutions and share tips. It’s the smart baking assistant at your side, helping every step of the way.

[vimeo id=’96907445′]

Spritz – Boston, USA

Spritz’s mission is to change the way people read and make communication faster, easier, and more effective. Their patent-pending technology means your eyes do not have to move from word to word or around the page that you’re reading. In fact, there’s no longer a page – with Spritz you only need 13 total characters to show all of your content. Fast streaming of text is easier and more comfortable for the reader, especially when reading areas become smaller.

[youtube id=’ygeN6gbtCt4′]

adjust – San Francisco, USA

adjust provides app businesses with a comprehensive business intelligence platform. As an official Facebook Mobile Measurement Partner, adjust is integrated with over 200 other major networks worldwide. With the broadest network and market coverage, adjust ensures that marketers and publishers know exactly how their app is performing anywhere in the world.

Pley – San Jose, USA

Pley (formerly known as Pleygo) is building the next generation of play. It puts the power of educational toys in people’s hands in a more affordable, convenient and eco-friendly way. Pley’s goal is to change the very paradigm of playtime for kids by providing an affordable subscription service for educational toys. Leveraging collaborative consumption, it aims to raise a more creative and skillful generation.

Screen Shot 2014-09-15 at 17.56.02

Vhoto – Seattle, USA

Meet Vhoto, the app that makes your camera a lot smarter. It finds amazing photos hidden inside your videos. It reviews the content and pulls out the best photos for you to save, edit, and share.


Ghostery – New York, USA

Ghostery shows you the invisible web – cookies, tags, web bugs, pixels and beacons—and gives you a roll-call of over 1,900 ad networks, behavioral data providers, web publishers and other companies interested in your activity.

[youtube id =’EKzyifAvC_U’]

Yetu – Berlin, Germany

yetu´s mission is to empower people to discover a new world at home. So, yetu is offering an open smart home platform for internet applications on every device and operating system.
yetu connects everything – TV, PC, tablet, smartphone, gaming console, home appliances – with just one piece of hardware and delivers new smart home services like web television, music streaming, gaming, home automation, energy management or security.


Webydo – Tel Aviv, Israel

Led by a community of 100,000 designers, design studios and web agencies, Webydo’s sophisticated cloud software provides a full B2B solution for all the professional web design needs of 38 million designers, shaping a better designed web for us all.

[vimeo id=’60081222′]

Mixbook – Palo Alto, USA

Mixbook is a free online service for creating and sharing customizable photo books, cards and calendars.

[youtube id=’Z_dhKroiAo4′]

BedyCasa – Montpellier, France

BedyCasa has been a pioneer in homestay rental since 2007, putting hosts who have a room to rent in touch with travellers, students or people away on business trips who are looking for cheaper accommodation, with security, ease in booking, and a more human experience. 

[youtube id=’5fESHPCcN3U’]

Creativ – Scottsdale, USA

CREATIV is a free-to-use global platform for people gathering in groups, sharing creativity, inspiration and information. Within Gatherings, users can share creative expression and ideas, have discussions based around topics of interests, foster inspiration, discover new forms of creativity and promote cross-cultural awareness and understanding.

[youtube id=’WEem-4gn98s’]

Ginger Software – Lexington, USA

Ginger Software specialises in developing software to correct language and grammar in English. Ginger has developed the NLP platform (natural language analysis), which is the foundation for its advanced text analysis applications. This platform is instilled in all of Ginger’s offerings, providing English corrections, editing options, context appropriate synonyms and translations that match the context and original meaning of the content.

[youtube id=’d7QAttWf9oY’]

Zesty – London, UK

Using Zesty, it’s easy to find a Dentist, Private GP, Physiotherapist, Osteopath, Chiropractor or Podiatrist. Simply pick a service, tell Zesty where you are and they’ll show you great health professionals in your area.

[vimeo id=’96913775′]

2lemetry – Denver, USA

2lemetry is an Internet of Things platform and technology company that powers the connected enterprise, tying people, processes, data and devices together—transforming raw data into real-time actionable intelligence. 

Cinemacraft – Mountain View, USA 

Cinemacraft is a leading interactive media monetisation platform. Their private label solution enables brands and publishers to deliver context driven engagement on videos and photos. Cinemacraft sits at the intersection of content marketing, discovery, and social engagement. Their flagship products are videogram for video (see below) and qixshr for photo.

Mavenlink – Irvine, USA

Mavenlink provides powerful software and services to help organizations conduct business online. We make it easier to get things done, keep clients happy, and grow profitably. Our software combines advanced project management, resource planning, collaboration, and financial tools. We empower businesses to better understand their productivity and take strategic action to improve profitability – all in one place.


Read: They just keep on coming – 20 more supreme START companies

Related Articles

The Bubble in Tech, The Statistics & The Need For Questions in Ireland This article was originally published in the print edition of the Sunday Business Post, June 2, 2013. Please find additi...
The People’s Stage Final begins! 2 months ago we started an initiative called the People's Stage - a crowdsourced speakers initiative that gave anyone th...
Niklas Zennström to speak at Web Summit 2013 Following an insightful and thought-provoking talk on Entrepreneurship last year (see below), Niklas Zennström (CEO and ...